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  • Alexa.com Alexa is an Amazon tool bar that you can use to monitor site rankings and create
    useful charts.  Site rankings are numerical.  The lower the number the better.  Because Alexa
    collects page views from users who have downloaded their tool, the results are biased
    toward more technical users.  It's still an excellent indication of the popularity of a website.  

  • Google has a similar scheme in place to rank web pages.  The Google page rank is a
    number between 0 and 10.  The higher the number the better.  The Google toolbar can be
    downloaded here.

  • I recently found http://www.wholinkstome.com.  This free tool tells you who's linking to your
    website, from where, and with what anchor text.

  • iwebtool offers a free SEO analysis tool which allows you to see the Google and Alexa page
    rankings side-by-side.  They also have a broken link checker, cloaking, Google banned,
    index and keyword density checkers.   

  • SEOMOZ  has another useful set of free SEO analysis tools and articles.  The Tribeca tool is
    particularly helpful when benchmarking a site prior to optimization.   

  • Free Keyword Discovery Tool An excellent and diverse keyword discovery tool from SEOBook
    that has the additional benefit of being free.  

  • Google Adwords Keyword Tool  Google allows you to research keywords using this tool.  
    You can also enter your url and Google will suggest keywords based on their interpretation
    of your content.  

  • Collection of 136 free SEO analysis tools including just about everything you can imagine.  It
    features tools of the month and tools of the year.

  • This Web Directories list from www.seocompany.ca contains most of the top Web
    Directories in the Web Directory industry. If you are looking for the top Web Directories to add
    your site this is one of the better lists to start with.  The list is sortable.

  • SEOChat Tools, Articles, Tutorials, a Forum.  This is where I start first if I'm looking for an
    answer to a specific question.  That or the Matt Cutts blog.  Matt Cutts is a Google insider.  

  • Visual Thesaurus  A great tool when creating content for your site.  I use it when I'm looking
    for new ways to say the same old thing.

  • Finally, there is Google Analytics.  Once you've built your site, you'll want to track who finds
    your site and the keywords they used to find it.  Google offers a free SEO analysis tool that
    allows you to do just that.  It's easy to use and easy to install.  Check it out!

We use two SEO tools for which we pay a subscription.  We use WordTracker to find niche and
popular keywords.  We use iBusinessPromoter for page critiques, for tracking and reporting
changes in page rankings, and for link checking.  IBusinessPromoter offers users of its software
a guaranteed top 10 search engine ranking / Google ranking.   
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This page lists a collection of the free
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well as a couple of non-free SEO
analysis tools that we have
purchased and feel are well worth
their cost.

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This page lists a collection of the free SEO tools we have found useful, as well as a
couple of non-free SEO analysis tools that we have purchased and feel are well worth
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