The most common way people find information on the Internet is by typing a keyword or keyword
phrase into their favorite search engine's search or browser window. If customers don't already
know who they want to buy from, 99% of them are going to buy from one of the top 30 web sites
displayed in organic search engine results. 97% of them are not even going to look beyond the
top three. According to Forrester Research, the top 3 organically listed websites will earn 65% of
that industry's online revenue.
The picture on the right shows where organic (circled in blue) and sponsored (circled in red)
results are displayed on Google search engine results pages (SERPs). We know the picture is
blurry and apologize for that. The point is just to orient you as to where these results reside.
ABOUT ORGANIC SEARCH:
A web site must be optimized in order for it to appear at or near the top of organic (circled in blue)
search engine results. Optimization is a complex and labor intensive process that results in
search engines perceiving more value in a web site and therefore ranking it higher when certain
keywords or keyword phrases are typed into the browser window. Learn more about search
engine optimization and why it is important here.
THE DIFFERENCE BETWEEN ORGANIC & SPONSORED SEARCH ENGINE
RESULTS:
There are two types of search engine results, sponsored and organic:
- Sponsored results (circled above in red) appear at the top and right of search results. If your
website appears in sponsored results, you are paying a fee every time someone clicks
through to your site. Sponsored results can get your site listed at or near the top of search
engine results very quickly (as soon as you open your wallet), but they go away as soon as
you stop paying for them and can grow to be very expensive. Visitors consider sponsored
results to be less trustworthy than organic search results so even when people click-thru to
your site, only 1 in 100 will take action beyond that.
- Organic or natural search engine results (circled above in blue) appear below and to the
left of sponsored results. Organic listings are free on a click-for-click basis, but a website
must first be optimized to improve it's search engine rankings. Costs for that vary, but as a
rough guideline, assume optimization will probably cost as much as it did to build the site in
the first place. Organic optimization takes 9 to 12 months before its full impact can be
measured, but it produces longer lasting, less expensive, and more profitable results.
Contact us for a FREE site assessment and conversation about what it might cost you to have
your site optimized so that it appears at or near the top of search engine results. We will explain
our process so you can feel comfortable that our pricing model is fair.
About Search & Search Results | Compare Sponsored & Organic Search Engine Results
This page describes how people find things on the web and difference between organic and sponsored search engine results. Our Goal is to have your website... B-SeenOnTop of Search Engine Results ! |
Copyright 2007-2010 B-SeenOnTop LLC, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a
trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. Serving: Ardmore,
Mainline, and Center City Philadelphia, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon,
Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, Wayne, Lower Merion
trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. Serving: Ardmore,
Mainline, and Center City Philadelphia, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon,
Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, Wayne, Lower Merion
About Search & Search Results
Last Revised: 03/01/10
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